Nicholas Winding Refn's Drive has won a lot of praise in the pages, recently being named as Ryland Aldrich's top film of 2011 while appearing on a number of other Twitch writers' 2011 year end lists.
What people haven't loved as much, however, has been the artwork, and there's a pretty serious case to be made that the perplexing poster campaign probably hurt the film at the box office by failing to really represent what the film is.
Mondo has just changed that.
With the DVD and BluRay hitting shelves now the Alamo Drafthouse hosted a special screening of the film where Mondo released a new, limited edition poster. Yep, that's the artwork to the left. And, yep, that's the artwork they should have used right from day one.
What people haven't loved as much, however, has been the artwork, and there's a pretty serious case to be made that the perplexing poster campaign probably hurt the film at the box office by failing to really represent what the film is.
Mondo has just changed that.
With the DVD and BluRay hitting shelves now the Alamo Drafthouse hosted a special screening of the film where Mondo released a new, limited edition poster. Yep, that's the artwork to the left. And, yep, that's the artwork they should have used right from day one.
More from Drive
- News: Competition: Win One Of Five Copies Of DRIVE On DVD (Australia Only)
- Reviews: Review: DRIVE - The Best Film That I Didn't Get To See In 2011
- Reviews: Blu-ray Review: DRIVE Rumbles Onto HD
- News: James Sallis's DRIVE Sequel 'DRIVEN' to Arrive in April
- News: Hollywood Grind: Is DRIVE Too European for America?
- Reviews: Weinberg Reviews DRIVE
- Reviews: ETRANGE 2011: DRIVE review
- Interviews: DRIVE director NICOLAS WENDING REFN wants to take you on a journey.
- Reviews: TIFF 2011: DRIVE Review
- News: New International Trailer for DRIVE Pretty Much Gives It All Away
- News: UK Quad Poster For Refn's DRIVE
- News: Watch The UK Trailer For Nicolas Refn's DRIVE
- News: New Trailer for Nicolas Winding Refn's DRIVE!
- News: DRIVE Gets UK Theatrical Release Date!
- Reviews: LAFF 2011: Refn's DRIVE is the No Nonsense Action Film You've Been Waiting For
- News: Cannes 2011: Second Clip From Refn's DRIVE
- News: Cannes 2011: Watch Two Minutes Of Nicolas Winding Refn's DRIVE
- News: Cannes 2011: First Image Of Ryan Gosling In Nicolas Winding Refn's DRIVE
- News: AFM 2010: Nicolas Winding Refn's DRIVE Picked Up For US Distribution.
That's pretty awsome. Find this a bit weird though when you guys yourselves posted the awesome UK quad poster for Drive here: http://twitchfilm.com/news/2011/08/uk-quad-poster-for-refns-drive.php - well, I thought it was pretty cool anyway, you didn't? and there've been other fairly decent ones, like this 'international' one http://www.thefilminformant.com/wp-content/uploads/2011/08/Drive-Poster-3-International.jpg etc. I certainly wouldn't call the poster campaign perplexing, and wouldn't have though people generally thought it was unsuccessful? Not sure how the posters I've seen represent the film as anything different than what the mondo poster does. I could be wrong..
I agree with you Simon, While that is some bad ass illustration, I thought the poster campaign did a good job of standing out and capturing that 80s vibe of the soundtrack. Take away all the illustration work and the mondo poster represents the film no better than previous efforts.