Good movie. BAD trailer.
I give Oscilliscope Laboratories full marks for moving quickly and getting Jalmari Helander's Joe Dante inspired Christmas movie Rare Exports on to US screens on time for the holiday season. It's a smart move that has required quick action on their part and I sincerely hope it pays off because they seem like good people and the film itself is bags of fun. But talk about starting on the wrong foot ...
The official US trailer for the film has just arrived on Apple. And not only is it not good, it's actually fairly misleading in places and may very well end up stifling a lot of the positive buzz for the film from its run on the festival circuit. Ouch.
Think I'm being harsh? Check out the trailer on Apple and then compare it to the Finnish theatrical trailer embedded below. I think you'll see what I mean.
I give Oscilliscope Laboratories full marks for moving quickly and getting Jalmari Helander's Joe Dante inspired Christmas movie Rare Exports on to US screens on time for the holiday season. It's a smart move that has required quick action on their part and I sincerely hope it pays off because they seem like good people and the film itself is bags of fun. But talk about starting on the wrong foot ...
The official US trailer for the film has just arrived on Apple. And not only is it not good, it's actually fairly misleading in places and may very well end up stifling a lot of the positive buzz for the film from its run on the festival circuit. Ouch.
Think I'm being harsh? Check out the trailer on Apple and then compare it to the Finnish theatrical trailer embedded below. I think you'll see what I mean.
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