I'm Not Sure Why You'd Want To Market A Movie Around Michael Cera Screaming ...

by Todd Brown, July 14, 2010 1:05 PM

Am I just feeling cranky today or are people making weird decisions on how to market their movies? There's that Thor image posted a moment ago that does nothing whatsoever for me and now Scott Pilgrim Versus The World has followed up with what feels like the first serious mis-step in an otherwise sterling marketing campaign.

First of all, in fairness, this is not an official trailer or anything like that but rather a video 'remix' by UK DJ Osymyso who has collaborated on Edgar Wright projects all the way back to Spaced. Here the DJ present the League of Evil Exes in what's meant to be a very hip, cut and paste sort of style. It's an interesting concept in principal but in execution it mostly involves the repeated use of Michael Cera doing his best impression of Macauley Culkin in Home Alone. Argh! Argh! Argh! ad infinitum is not what I'd consider the best way to get those already unconvinced by Cera on board with his casting ...

Empire had the exclusive premiere on this and you can find it below.

Video

8 Comments

by Greg Christie, July 14, 2010 2:40 PM

I think I'm the only nerd who thinks this film has looked like a steaming pile of dung from the beginning. It's just trying way too fucking hard to appeal to the ironically hip crowd. I'm tired of all this nostalgic, triple post modern bullshit. Yes, I remember playing Nintendo in the 80s. That was 30 years ago, get over it. Oh, a River City Ransom sight gag. It's funny because no one else gets it, but they'll pretend to.

I liked it better before the dorks took over the world with the internet. I'm bored of zombies, ninjas, and ironic randomness in everything. I loathed Zombieland and Kickass and this is looks to become the epoch of contrived, uber hip, manufactured, fake cult film junk. I suspect this will bomb terribly.

I know Edger Wright did Spaced and all, but this film feels like it was made by a committee of cooler than thou bloggers and hipsters, the fuckers who were the popularl kids in high school and picked on the kids that actually traded comics during lunch but now pretend that they''re social outcasts and irreverent delinquents by getting ugly tattoos and googling obscure comic and pop culture references to write about ironically on their website. Fuck this movie and everything it embodies.

I've only read the first two books of the comic and it was just too fucking cute for me. I hope that Scott gets an STD in the end after having unprotected sex with Roman for the first time and is then immediately dumped the next morning since Romana has already moved on to fucking some other hipster turd in a more popular band and thus turning Scott into the 8th Evil Ex. Now that's something I could get behind.

kidlazarus replied to comment from Greg Christie, July 14, 2010 7:51 PM

Amen.

Chris replied to comment from kidlazarus, July 15, 2010 2:49 PM

i dont get it...u just sounds sorta like u are just raging at nobody. i agree that the hipster trend is getting annoying but i didnt really see scott as a hipster. this movie looks fun as hell, with references i will laugh at, homages i will appreciate, and fun nostalgia. it looks like a nerds cinema dream....but because of the cast and money put into it u assume its made by wannabes and "cooler than thou bloggers"? come on....the worst thing besides a hipster is the needlessly pessimistic...

as a huge nerd (in high school too) i can appreciate movies like this, it looks fun, lets me laugh at corny gaming and comics jokes and watch some decent street fighter kung-faux...

moviefan replied to comment from Chris, July 15, 2010 2:58 PM

Seriously. Needless nerdrage imo. If you didnt like the comic, what made you think you would like the movie? If you're sick of Zombie's, why watch ZOMBIELAND? Oh yeah that's why. Cause for some reason you cant be cool unless you hate everything.

meccun replied to comment from Greg Christie, July 16, 2010 11:56 AM

I couldn't even make it through the first Pilgrim book due to the nauseating cuteness.

by joshtownsend, July 14, 2010 3:59 PM

Maybe it's a UK techno thing...... Cool to see some new footage though.

by coldesser, July 14, 2010 4:35 PM

I dunno, I kinda like it.

by James Marsh, July 15, 2010 4:48 AM

Still working for me...

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