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A Word To Film Makers, Film Festivals and DVD Labels ...

by Todd Brown, November 21, 2007 5:29 AM


Don't post your trailers on YouTube. Seriously. YouTube does such bad things to the video quality of the files there that posting your videos there is a lot like buying an adorable baby puppy then taking it home and promptly backing your car over it. All of the things that made it cute and cuddly and lovable in the first place are still there but they're an awful lot harder to see. Post 'em here instead. We'll happily host them for free, our player doesn't recompress your video so the quality doesn't become assified like it does when you load to YouTube or Google, the videos can be freely embedded or distributed anywhere you want, and if you're a festival or some other entity that needs a central home for a good number of titles we'll happily make a dedicated player to give them all a loving home. Drop me a note if you want more details ...


2 Comments

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Not a bad idea but what these people (studios, labels, directors) want is MASSIVE EXPOSURE. I'm sure twitch gets a lot of hits but it's still a microscopically tiny website compared to the gazillions of people browsing YouTube. Another thing is that picture quality doesn't matter to regular people. Why else do you think they regularily download camcordered versions of recent theatrical movies or DivX encodes of recent DVD releases?

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hmmm... i sure you could argue for hours.

personally, since todd is diving head-on into both trying to build an collection of unparalleled size and diversity for more obscure films, and because there's additional functionality in the works which will be in some way comparable to either youtube or a trailer-based IMDB variant (but without all the texty bits), plus one or two other powerful bits to add to it all (things like the yoji yamada piece todd did recently), and because an awful lot of companies stick trailers onto their sites or (more commonly) onto their DVDs but nowhere else, and (finally!...) because youtube is everything and anything and not a specific one-stop shop for trailers, i would say that there's a good chance that if companies are receptive to the idea of hitting the service / site with their back catalog of trailers for publicity of existing releases of increasing the sense of what could be licensed abroad, there's simply no better place than twitch for specific coverage of odd films, new or old, domestic or foreign... and if there is i would like to hear about it, because i couldn't find it pre-september 2004 and i still can't find it now.


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