MUPPETS MOST WANTED Teaser Tweaks Twitter Thing

Peter Martin, Managing Editor

Lately, studios have been quoting tweets in movie ads, two examples being a recent TV campaign for Grudge Match, which touted positive snippets from moviegoers (and none from critics), and a print ad in the New York Times for Inside Llewyn Davis, which selectively quoted from a tweet by film critic A.O. Scott, to much hand-wringing and consternation.

For the authoritative word on tweets in movie ads, however, we turn to the Muppets, whose new movie is heading to theaters in March. A new video, "Across the Internet," relies on the advance enthusiasm of "actual" fans.

The video just makes me love the Muppets even more ...

Around the Internet:
  • Pa Kent Says Maybe

    Never cared about The Muppets before. Just not my thing. Probably, my fault. But, the first trailer I saw and the campaign, so-far, have got me anticipating this just as much as THE GRAND BUDAPEST HOTEL.

blog comments powered by Disqus
​​