Korean Box Office: HIDE AND SEEK Ekes Out Another First Place

In the last weekend before many schools start their new terms, business had a last hurrah with 3.24 million tickets sold over the frame, approximately 30% more than last year. A new Hollywood release dampened the market share somewhat, but the take for local product still came in at a powerful 63% (versus 78% in 2012).

Title Release Date Market Share Weekend Total Screens
1 Hide and Seek 13/08/14 33.60% 1,080,521 4,078,258 659
2 Now You See Me (us) 13/08/22 28.40% 917,545 1,068,885 691
3 The Flu 13/08/14 13.10% 430,601 2,695,052 508
4 Snowpiercer 13/07/31 10.30% 322,228 8,795,972 443
5 The Terror Live 13/07/31 5.50% 173,845 5,401,252 335
6 Epic (us) 13/08/07 2.30% 84,711 945,589 252
7 R.I.P.D. (us) 13/08/22 1.90% 59,796 74,201 268
8 Grandmasters (ch) 13/08/22 1.20% 38,378 51,288 193
9 Turbo (us) 13/07/25 0.80% 27,329 1,913,815 112
10 Two Mothers (fr) 13/08/22 0.90% 27,123 39,901 188

Thumbnail image for Thumbnail image for 2013 - The Flu (Poster 1).jpg
Repeating at number one following a mere 20% drop was surprise hit local thriller Hide and Seek, which brought in another 1,080,521, edging its total over 4 million. It should become the seventh film this year to cross the 5 million milestone within a fortnight. The previous record for a year was only four, set and matched in 2005 and 2006, respectively.

A new Hollywood film, Now You See Me, was finally given a chance to make an impact, and it almost took the top spot with 917,545. A potent debut for the high concept caper film but strong competition ahead will likely hurt its business going forward.

Less successful was The Flu, which, following a solid debut, lost 55% of its audience. It brought in another 430,601 admissions and seems like it will slink off the chart quickly, though not before recording 3 million admissions, a solid figure it will likely achieve within the next week or ten days.

Thumbnail image for 2013 - Snowpiercer (Song Kang-ho 2).jpg
Bong Joon-ho's Snowpiercer took a similar dive and now looks unlikely the edge over the ten million admissions mark. Still, with an additional 322,228 banked, it looks set to pass 9 million before long.

Rounding out the top five was The Terror Live. It added another 173,845 tickets to its haul, which now stands at a robust 5.4 million.

Next week's big release will be Hollywood sci-fi Elysium, starring Matt Damon. The pic seems to have been pushed back in order not to go up against Snowpiercer and other Korean blockbusters during the month, but with a heavy marketing push, it appears poised for a number one debut.

Source: KOBIS
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