Joss Whedon: Marketing Genius

, Founder and Editor

So, it's been pretty widely accepted for a good long time now that Buffy mastermind Joss Whedon is one of the best in the world when it comes to building - and manipulating - online hype for his projects, essentially getting fans to do his PR work for him. Heck, this is the guy whose fans talked a studio into making his cancelled TV show - Firefly - into a feature film - Serenity. But it's been a while since we've had the chance to see Whedon in action, what with most of the early talk about his upcoming Dollhouse revolving not around actual content but rumors of studio interference and behind the scenes turmoil. But now Whedon is back in the saddle with his upcoming feature The Cabin In The Woods - a film he will produce and co-wrote with Cloverfield writer Drew Goddard with Goddard at the helm. And what he's just pulled off with this one is pretty fantastic. The Cabin In The Woods is the subject of my Web Stalker column at AMC this week so head on over there to check it out ...

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